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Sales Strategy
Revenue Management
Revenue Management
Using data-driven insights, develop effective sales strategies that increase efficiency, drive revenue, and positively impact your property's bottom-line profitability.
Revenue Management
Revenue Management
Revenue Management
By taking a deep-dive into your property's analytics, we're able to ensure proper pricing practices and implement dynamic strategies to drive revenue and optimize profitability.
Financial Analysis
Revenue Management
Financial Analysis
Using profit and loss (P&L) statements and other key financial information, we're able to assess your organizations financial health across all departments.
Comprehensive Hotel & Resort Intelligence
Hotels can gain valuable insights to enhance performance and competitiveness through advanced data analysis. STR report analysis provides comparisons of key metrics like occupancy rates, ADR, and RevPAR against competitors. Key hospitality KPIs, such as GOPPAR (Gross Operating Profit Per Available Room) and RevPAC (Revenue Per Available Customer), are also analyzed alongside P&L and financial performance to improve operational efficiency. Additional tools include demand forecasting, guest sentiment analysis, and pricing optimization. These analytics help identify areas for improvement, leverage strengths, and support data-driven decisions to maximize profitability in the dynamic hospitality market.
Data Analytics for Diverse Hospitality Sectors
Data analysis expertise extends to diverse hospitality businesses, including event venues and food and beverage outlets. For event venues, metrics like Revenue Per Available Square Foot per Hour (RevPASFH) and Event Conversion Velocity (ECV) are analyzed to optimize space usage and improve performance. In the food and beverage sector, analysis covers menu engineering, labor cost optimization, and inventory management, using metrics such as Prime Cost Ratio (PCR) and Menu Item Profitability Index (MIPI). Advanced analytics provide insights into customer preferences and dining trends. This customized approach helps identify growth opportunities, streamline operations, and maximize profitability across various hospitality niches.
Paul Rupert
One of the fortunate few that can say their passion and profession align with complete synchronicity, I've spent my entire career working in hospitality.
Over my decade-plus of experience, I've obtained a holistic, 360° view of the profession. Through the years, I've worked in an on-property, portfolio, and corporate capacity, and with properties across the globe. These properties span every STR chain scale and a plethora of premier brands (Preferred Hotels & Resorts, BWH Hotels, Wyndham, Marriott, Hilton, Choice, IHG, et al.) and world-class independent hotels and resorts.
In concert with my above experience, I've obtained several professional designations that help me provide an in-depth expert analysis of organizational data and analytics. These professional designations include Business Intelligence & Data Analyst (BIDA®), Certified Hospitality Business Acumen (CHBA), Certified in Hotel Industry Analytics (CHIA), and a Specialization in Financial Planning & Analysis.
With my data-driven approach, I'm able to help organizations install highly effective sales, revenue management, and operational strategies while maintaining a sharp focus on bottom-line profitability.